Wildish Blog
Reflections on running a sustainable, anti-hustle business while tapping into seasonal rhythms.
About Me
Welcome to my weekly(ish) newslwetter + blog.
Other than writing overly opinionated emails (my love language), I can usually be found reading, hiking in the woods, or gazing at the moon. I’m a crunchy 40-something mom of three teenagers. I could eat tacos every single day (and sometimes I do). I live for live music, witchy rituals, cold lake swims, and deep conversations around a campfire. I adore strong coffee and quick-witted sarcasm. My finely-tuned bullshit meter has zero tolerance for bullies or bro culture. I think plants are endlessly fascinating—Maybe even more so than humans. I like to do the opposite of what people tell me to do.
For as long as I can remember, I’ve been drawn to mysticism, ritual, and the sacred feminine. I’ve spent my entire adult life supporting women in reclaiming their power, bodies, voices and creativity. Today, that work lives through Wildish — a space for marketing without social media, nervous system regulation, and networking groups in Portland, Oregon.
I help women entrepreneurs and small business owners break free from hustle culture and build sustainable, soul-aligned businesses. My somatic coaching for women blends feminine business models, cycles of expansion and rest, and intuitive strategy that honors the body as much as the bottom line.
At the core of my work is this belief: your business is a tool for cultural change. When women lead in alignment with their values and voice — even when it shakes — we create a paradigm shift. And that’s exactly what I’m here for.
How to Improve Client Retention by Designing a Clear Client Journey
Discover how to improve client retention in your wellness business by creating clear, connected client journeys.
Finding Your Why in Your Wellness Business
Discover your why and align your wellness business with your vision and values.
Marketing for Massage Therapists: A Simple, Ethical Approach That Actually Works
What is the best marketing strategy for massage therapists?
Ethical Marketing for Wellness Practitioners
What if your marketing felt as relational as your healing work?
How To Market Your Wellness Business Without Social Media
Learn how to market your wellness business without social media stress or burnout.
Relationship Marketing Strategy for Wellness Businesses
What if your marketing felt as relational as your healing work?
Why Wellness Business Marketing Tactics Alone Won’t Grow Your Practice
Tactics without strategy = burnout.
Doing Less With Intention: A Smarter Way to Grow Your Wellness Business
Doing Less With Intention: A Smarter Way to Grow Your Wellness Business
The Habit That Will Change Your Life
A simple, life-changing habit inspired by motherhood.
How Do I Fill My Schedule… Fast?
How to Fill Your Schedule Fast (Without Discounting)
Marketing for Face-to-Face Practitioners Who Don’t Have Time for Social Media
Most marketing advice is built for online businesses—not bodyworkers and face-to-face practitioners.
Marketing Without Social Media: 10 Ways to Grow Your Wellness Business Without Instagram
Marketing Without Social Media for Wellness Businesses
4 stages of Business Growth
Understanding the 4 stages of business growth will help you know what to do (and not do!) at each phase so you can build a sustainable business.
Seasonal Rhythms in business
Why Letting Go Is Essential for Personal and Business Growth
Stop Charging By The Hour
How Hourly Rates Undervalue Your Expertise + When to Use Them
Do I Need a Niche?
Wondering how to find your niche as a multipassionate entrepreneur?
Relationship Marketing Strategy For Wellness Professionals
Relationship-Based Marketing for Multi-Passionate Entrepreneurs
Raising Your Rates as a Massage Therapist When It Feels Like the World Is on Fire
Learn how Portland massage therapists can raise rates ethically and anti-capitalist.
Finding Clarity and Focus in Your wellness Business
Multi-Passionate Entrepreneurs: Clarity, Focus & Anti-Capitalist Business
Grow Your Wellness Business Organically (Without Hustle Marketing)
Grow your wellness business organically.