a slow quiet rebellion against hustle culture
Ethical Marketing for Wellness Professionals
Turn marketing overwhelm into consistent clients.
Most marketing methods weren’t built for businesses rooted in trust and real relationships.
I help wellness professionals create stable, predictable income
Are You Stuck in the Feast or Famine Cycle?
Right now, your business probably looks like this:
💸 You need money →
so you send a last-minute email or post a discount
📅 Clients book →
you deliver, overdeliver, give everything you’ve got
…and marketing disappears.
So do the clients.
😬 Then the panic creeps in.
And you’re right back where you started.
What if a steady stream of new clients isn’t the goal?
Clients who stay, move through your offers, and refer their friends—that’s the goal.
You were taught to fill your calendar.
Not to keep your clients.
Most wellness marketing trains you to chase:
✨ more clients
✨ more bookings
But more isn’t the goal.
The real goal is:
🌿 clients who stay (retention)
🌿 clients who return
🌿 clients who deepen
Because when that’s in place,
you don’t need constant marketing pushes.
A Different Approach to Marketing Your Wellness Practice
As an anticapitalist business coach, I don’t teach you how to “market better.” I help you build a simple system that keeps you booked.
You’ll learn how to:
Clarify your offer so it actually sells
Market through real relationships, not noise
Build simple systems that bring in and keep clients
If you’re tired of inconsistent clients and overcomplicated marketing, start with a clarity reset.
Why Most Wellness Practitioners Struggle With Inconsistent Income
Wellness businesses are often cobbled together- because women are juggling everything else too..
Women’s time has been chopped up, scheduled, and borrowed for centuries. Unpaid care work and emotional labor eat into the hours we need to grow strategically.
“Time is a feminist issue. When you are overwhelmed… and you don’t even have time to think about why you’re overwhelmed… much less what to do about it, you are powerless.”
— Brigid Schulte, Overwhelmed (2014)
The result? Many women-led wellness businesses feel scattered, reactive, and piecemeal.
🔥 This is what we fix.
Marketing + Biz Support for Wellness Practitioners
Most marketing feeds on insecurity.
Scarcity.
Shame.
Urgency.
It presses on pain points, assumes people don’t know their own needs, and positions you as the “fixer.”
It’s the one-night stand of business.
Your wellness business isn’t shallow. It deserves a slow courtship.
Wildish teaches ethical, relationship-based marketing and anti-capitalist business practices for wellness practitioners.
What I Help You Build
A business that actually holds clients.
Not a content treadmill. Not “post and pray.”
A clear client journey + retention system that turns interest into stability.
You’ll learn how to:
✨ Make your offers obvious (so people can say yes faster)
✨ Build a cohesive client journey that guides people from first touch → long-term client
✨ Strengthen retention so clients rebook before they leave
✨ Create relationship-based marketing systems
✨ Build a weekly rhythm that doesn’t consume your life.
This is about more than marketing.
This is about stability, continuity, and clients who stay
Anti-Capitalist Business Coach for Wellness Businesses
Hey sister! I’m Becky.
Sick of spammy tactics and algorithmic nonsense? Same.
Clients don’t come from volume.
The come from:
Clear offers
Real relationships (not audiences)
Follow-up most people avoid
When those pieces work together, clients stop feeling random— and start feeling predictable.
Grow Your Business with Booked Solid
Booked Solid is a relationship marketing system that helps wellness practitioners get consistent clients without social media.
In this program, you’ll learn a practical system for getting and keeping clients, without relying on constant content pressure.
What I Don’t Do
Full transparency is a core value here, so I want to be clear about what I don’t offer.
These are a few things I intentionally don’t focus on:
Paid ads or ad management
Social media strategy, content calendars, or daily posting plans
Sales funnels, launches, or high-pressure conversion tactics
Influencer-style marketing
I don’t work with people whose main income comes from products or courses (but I can help you add an online component to your service-based work)
If your work relies on you— your attention, energy, and presence—this approach was built for you.
Local to Portland?
Portland, OR Networking Group for Witches & Creatives
Monthly groups blend sacred ritual, nervous system-friendly space, and visionary business dialogue. Whether you’re a wellness practitioner, healer, or anti-hustle business owner, you’ll find community here.
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![A woman with long blonde hair and blue eyes sitting on a wooden chair outdoors, wearing an orange sleeveless top and light blue jeans, with a white wooden wall behind her.]()
There is nothing quite like Becky's Ritual Circle.
It is a richly woven space to root into ourselves, connect to our vision as inspired from within and informed by the cycles of nature, and to witness, honor, support and learn from other women on shared heart-centered journeys in business expansion. Becky is a master at facilitating connection with beautiful humility, grace, and intuition.
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Becky creates a beautiful, sacred space for women business owners to be in touch with their "woo" side and get down to business at the same time.
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Becky has supported me through transformational transitions in my life.
Her intuitiveness in providing what I need, even when I don’t know, is remarkable. I can’t recommend her enough.
Frequently Asked Questions
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Relationship marketing for wellness businesses is a long term growth strategy built on trust, referrals, and meaningful connection rather than urgency, funnels, or algorithm chasing. Instead of trying to convert strangers at scale, relationship marketing focuses on building depth with aligned clients, peers, and community partners.
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Anticapitalist business coaching for wellness practitioners is a values-aligned approach to building a sustainable practice that rejects hustle culture, exploitative marketing, and growth-for-growth's-sake. It centers sustainable income, genuine client relationships, and businesses designed to support the practitioner's life and community — not consume them.
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Ethical marketing for wellness businesses means growing your practice through trust, transparency, and real relationship rather than manufactured urgency, scarcity tactics, or psychological pressure. It's marketing that treats your clients as whole humans — not conversions — and builds the kind of visibility that compounds over time because it's rooted in genuine connection.
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Client retention in a wellness practice isn't about discounts or re-booking scripts. It's the natural result of three things: clarity about what you offer and who it's for, consistent delivery of genuine value, and human connection that makes clients feel seen rather than processed. When practitioners design a clear, intentional client journey, retention stops being a problem to solve and becomes an outcome that takes care of itself.
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Yes — and for many practitioners, it's actually more effective. Most wellness clients don't book because of a reel. They book because someone they trust made a recommendation. Building a practice through referral partnerships, community presence, email, and real relationship creates more consistent, sustainable inquiry than algorithm-dependent marketing ever will.
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Wildish is for wellness practitioners — bodyworkers, massage therapists, chiropractors, herbalists, somatic coaches, acupuncturists, and holistic health providers — who want to build sustainable, values-led practices without hustle culture or social media dependency. It's specifically designed for practitioners whose work relies on their own presence, energy, and genuine human connection.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.