a slow quiet rebellion against hustle culture
Ethical Marketing for Wellness Professionals
I help wellness practitioners go from “ugh, marketing” to “oh wow, this actually works for me.”
Helping wellness practitioners, bodyworkers, and coaches grow thriving businesses without burnout, bro tactics, or social media.
Marketing Without Social Media
If you don’t want to rely on Instagram or constant posting, here’s the truth:
You don’t need more content.
You need more clarity and connection.
Marketing without social media looks like:
having real conversations
building relationships
clearly naming what you do
and offering it when it’s relevant
It’s slower.
More human.
And often far more effective..
You’re Not Here to Hack the Algorithm
You’re here to shift culture and do meaningful work.
Industry-standard marketing wasn’t built for brands rooted in depth, transformation, or care.
You don’t need endless reels, algorithms, or manipulative tactics.
You don’t need to convince clients they’re broken to fill your calendar.
Instead, you can market in a way that’s ethical, anticapitalist, and relationship-driven—and still build a full, thriving practice.
A Different Approach to Marketing Your Wellness Practice
As an anticapitalist business coach, I help wellness professionals attract clients without relying on social media or sales tricks.
My approach to marketing is different:
Be exceptional. Design a wellness business where clients stay, refer their friends, and move naturally through your offers.
Focus on values, vision, and relationships.
Market as an offering, not a push.
This is ethical marketing that works in the real world. Your business can be a quiet act of rebellion: A way to say,
“This is how I believe the world should be.”
Grow Your Business with Booked Solid
Booked Solid is a self-paced course that helps wellness practitioners get consistent clients without social media.
In this program, you’ll learn a sustainable, ethical, and aligned approach that fills your practice through trust, referrals, and community, not algorithms.
Marketing + Biz Support for Wellness Practitioners
Most marketing feeds on insecurity.
Scarcity.
Shame.
Urgency.
It presses on pain points, assumes people don’t know their own needs, and positions you as the “fixer.”
It’s the one-night stand of business.
Your wellness business isn’t shallow. It deserves a slow courtship.
Wildish teaches ethical, relationship-based marketing and anti-capitalist business practices for wellness practitioners.
Anti-Capitalist Business Coach for Wellness Businesses
Hey sister! I’m Becky.
Sick of spammy tactics and algorithmic nonsense? Same.
Most marketing advice is not written for wellness practitioners whose work depends on real human connection, presence, and care.
With Wildish, you’ll learn ethical, relationship-based marketing that feels aligned and authentic, while helping you:
Attract ideal clients
Grow without social media pressure
Your work deserves to be seen—and marketed with integrity.
What I Don’t Do
Full transparency is a core value here, so I want to be clear about what I don’t offer.
These are a few things I intentionally don’t focus on:
Paid ads or ad management
Social media strategy, content calendars, or daily posting plans
Sales funnels, launches, or high-pressure conversion tactics
Influencer-style marketing
I don’t work with people whose main income comes from products or courses (but I can help you add an online component to your service-based work)
If your work relies on you— your attention, energy, and presence—this approach was built for you.
Local to Portland?
Portland, OR Networking Group for Witches & Creatives
Monthly groups blend sacred ritual, nervous system-friendly space, and visionary business dialogue. Whether you’re a wellness practitioner, healer, or anti-hustle business owner, you’ll find community here.
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![A woman with long blonde hair and blue eyes sitting on a wooden chair outdoors, wearing an orange sleeveless top and light blue jeans, with a white wooden wall behind her.]()
There is nothing quite like Becky's Ritual Circle.
It is a richly woven space to root into ourselves, connect to our vision as inspired from within and informed by the cycles of nature, and to witness, honor, support and learn from other women on shared heart-centered journeys in business expansion. Becky is a master at facilitating connection with beautiful humility, grace, and intuition.
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![Smiling woman with dark hair wearing a blue tank top and yellow undergarment against a red brick wall.]()
Becky creates a beautiful, sacred space for women business owners to be in touch with their "woo" side and get down to business at the same time.
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![Person sitting cross-legged on the floor, holding and lighting a bundle of smoldering herbs or incense with a match, surrounded by more bundles and tarot or oracle cards.]()
Becky has supported me through transformational transitions in my life.
Her intuitiveness in providing what I need, even when I don’t know, is remarkable. I can’t recommend her enough.
Frequently Asked Questions
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Relationship marketing for wellness businesses is a long term growth strategy built on trust, referrals, and meaningful connection rather than urgency, funnels, or algorithm chasing. Instead of trying to convert strangers at scale, relationship marketing focuses on building depth with aligned clients, peers, and community partners.
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Anticapitalist business coaching for wellness practitioners is a values-aligned approach to building a sustainable practice that rejects hustle culture, exploitative marketing, and growth-for-growth's-sake. It centers sustainable income, genuine client relationships, and businesses designed to support the practitioner's life and community — not consume them.
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Ethical marketing for wellness businesses means growing your practice through trust, transparency, and real relationship rather than manufactured urgency, scarcity tactics, or psychological pressure. It's marketing that treats your clients as whole humans — not conversions — and builds the kind of visibility that compounds over time because it's rooted in genuine connection.
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Client retention in a wellness practice isn't about discounts or re-booking scripts. It's the natural result of three things: clarity about what you offer and who it's for, consistent delivery of genuine value, and human connection that makes clients feel seen rather than processed. When practitioners design a clear, intentional client journey, retention stops being a problem to solve and becomes an outcome that takes care of itself.
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Yes — and for many practitioners, it's actually more effective. Most wellness clients don't book because of a reel. They book because someone they trust made a recommendation. Building a practice through referral partnerships, community presence, email, and real relationship creates more consistent, sustainable inquiry than algorithm-dependent marketing ever will.
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Wildish is for wellness practitioners — bodyworkers, massage therapists, chiropractors, herbalists, somatic coaches, acupuncturists, and holistic health providers — who want to build sustainable, values-led practices without hustle culture or social media dependency. It's specifically designed for practitioners whose work relies on their own presence, energy, and genuine human connection.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.