Building an Anti-Capitalist Business Rooted in Community

The Antidote to Capitalist Hustle Culture? Community Care—

Especially women, LGBTQ+ folks, caregivers and healers — So many of us are trying to build ethical, soul-led businesses while our nervous systems are still stuck in survival mode.

I’ve lived it.

And I witness it every single day: under-resourced people pouring from an empty cup.

Mothers, bodyworkers, artists, small business owners, community builders — showing up for everyone else, keeping it all together, quietly burning out behind the scenes.

What Hustle Culture Really Looks Like (IRL)

Here’s what late-stage capitalism burnout looks like in our actual communities:

• Mothers and caregivers doing invisible labor every single day — cooking, emotional holding, managing needs, running households — while having no childcare, no community support, and no time to refill their own well.

• Healers and bodyworkers trading sessions or drastically undercharging because their clients "can’t afford more" — absorbing the cost of care through their own bodies.

• Women small business owners wearing every hat: marketing manager, bookkeeper, customer support, content creator — then feeling guilty for not “staying consistent on social media.”

• Artists and facilitators hosting spaces of healing and creativity while secretly running on fumes — because community care often falls on the same people over and over again.

This is not personal failure. This is structural exhaustion.

Why Ethical Business Feels Like Swimming Upstream

Trying to build a values-aligned, anti-capitalist, equitable business inside a capitalist system feels like swimming upstream — because it is.

Capitalism and patriarchy thrive when we are isolated, overworked, and too financially stressed to question the rules.
We are taught:

Dominate or be dominated. Hustle or fall behind. Compete or disappear.

Those of us trying to create a new model — one rooted in care, justice, and humanity — are often doing so while under-resourced, under-supported, and overextended.

The Quiet Rebellion: Community Care as an Anti-Capitalist Business Strategy

I believe the antidote to capitalism’s hustle-and-grind mentality is community care and collaboration — not as a cute concept, but as a practical business strategy for nervous system survival.

Instead of competition → collaboration
Instead of isolation → community connection
Instead of “How do I scale fast?” → “How do we co-create something sustainable?”

We don’t need to dominate. We need to connect.
We don’t need to hustle harder. We need to resource each other.

This is how we slowly dismantle capitalist conditioning — not through one big uprising, but through small, daily acts of reciprocity, resource-sharing, mutual aid, and network-building.

For Women, Healers, Creatives & Other Soul-Led Business Owners

If you're trying to build a business that honors bodies, cycles, chronic pain, grief, creativity, parenting, queerness, neurodivergence, and actual human limits — you are part of this movement.

Let’s keep this conversation alive.

Ready to Build Community and Grow Your Soul-Led Business?

🌿 Ritual Networking – Portland
Join us for Ritual, our pay-what-you-can community gathering in Portland. Connect with like-minded women, LGBTQ+ folks, healers, and small business owners. Share resources, collaborate, and co-create in a supportive, nourishing space.

⭐ Northstar Mastermind – Portland
Step into a 21-day mastermind designed to help Portland-based entrepreneurs and creatives align your business with your values. Deepen accountability, co-create strategies, and expand your local support network.

💫 1:1 Somatic Business Coaching – Anywhere
Work directly with me, remotely or in person, to build a business that honors your body, cycles, and ethics. Together, we’ll navigate burnout, strategy, and scaling in a way that feels aligned with your values — no matter where you are in the world.

Join the Gentle Revolution 🌿

Want to step off the hustle treadmill and into community, collaboration, and soul-led business?

Sign up for NOURISHED to:

• Receive insights, tools, and inspiration for building ethical, anti-capitalist businesses.

• Learn how to care for your body, cycles, and creativity while growing your work.

• Connect with a supportive network of women, creatives, healers, and small business owners.

💌 Join the Gentle Revolution today — together, we rise softer, wiser, and stronger.