A field of white daisies with yellow centers, bathed in warm sunlight, creating a soft, dreamy atmosphere.
Portrait of a woman with brown wavy hair and blue eyes, wearing a beige sweater, sitting on a white chair against a plain beige background, resting her chin on her right hand, looking at the camera.

I’m glad you’re here.

Becky Higginson- Anti-Capitalist Business Coach 🌿

As an anti-capitalist coach, I help wellness practitioners find language and structure for their work that feels clear, ethical, and human, not extractive, shaming, or pushy.

SMALL BIZ WHISPERER

HERBALIST

SACRED SPACE HOLDER

FEMINIST

MAMA BEAR

ETERNAL STUDENT

BODYWORKER

SERIAL ENTREPRENEUR

WRITER

RECOVERING PERFECTIONIST

INFP

CANCER SUN

SAGITTARIUS MOON

SMALL BIZ WHISPERER HERBALIST SACRED SPACE HOLDER FEMINIST MAMA BEAR ETERNAL STUDENT BODYWORKER SERIAL ENTREPRENEUR WRITER RECOVERING PERFECTIONIST INFP CANCER SUN SAGITTARIUS MOON

Welcome, Sister 💫

Anti-capitalist business coaching for wellness practitioners who want to grow through ethical marketing, real relationships, and work that actually aligns with their values.

No more spammy marketing

I believe

A thriving business isn’t just about profit. It’s about collective liberation. It’s about building something that nourishes all of us, not just the bottom line.

Illustration of scattered stars against a dark background
A woman in an orange maxi dress walking on railroad tracks, smiling, outdoors with trees and a clear sky in the background.
Close-up of small white flowers in a field with sunlight in the background

What Is an Anti-Capitalist Business Coach?

I’m Becky — an anti-capitalist business coach and marketing strategist for wellness professionals.

You’re not here to play by hustle-culture rules. You want a business rooted in authenticity: One that honors your values, your well-being, and the collective good.

And you want to grow it without the capitalistic, exploitative lens we’ve all been sold.

Same.

I’ve spent nearly 20 years building wellness businesses and running a multidisciplinary practice. I know what it’s like to love your work and still feel trapped by it. I know what it’s like to grow a values-led wellness business while juggling burnout, boundaries, family, and the reality of making a living in wellness.

Group meditation session with people sitting in a circle, hands on each other's chests, in a tranquil room.

Who Anti-Capitalist Business Coaching Is For

I work with people who are ready to move beyond the old status quo.

My clients are change-makers and paradigm shifters with a vision that reaches far beyond themselves or their bank accounts.

I support women who believe that entrepreneurship and collective liberation belong together. For us, healing work and business growth are not separate- they’re part of the same movement.

Most of my clients are micro–business owners in the wellness space: bodyworkers, coaches, and practitioners running businesses with ten or fewer employees (and often, it’s just one woman doing everything).

They’re building businesses while also holding full lives. Many are navigating family responsibilities, chronic illness, nervous system sensitivity, neurodivergence, or a deep commitment to values that intentionally limit how many hours they work.

They are not trying to hustle their way to success. They’re trying to build sustainable businesses that support their lives, their communities, and their values.

  • Facts about me

    I read a ton of books, but I definitely buy more books than I finish.

  • Facts about me

    I’ve always hated small talk, but love talking about the things that light people up.

  • Facts about me

    I’ve been collecting quotes since high school.

  • Facts about me

    I grew up in god’s country (#yooper) where I spent my childhood surrounded by old growth forests and heaps of snow

  • Facts about me

    I love pink sunsets, twisted tree roots and swimming in crystal clear lakes.

  • Facts about me

    I’m happily married and living in Portlandia, USA where we are raising three feminist boys (and our pug baby, Clover Sunshine).

  • Facts about me

    My grandmother weaved Finnish words into her conversations and danced on tables well into her 70s.

  • Facts About Me

    40-something mama of three teenage boys

  • Facts About Me

    herbalist, recovering perfectionist, writer, self-help book junkie, and lover of nature, plants, and beautiful things.

A person walking on a forest trail surrounded by tall trees and lush greenery.

How I Help Wellness Practitioners

  • Map your client journey: every step flows intentionally, honoring real connection

  • Build lasting relationships: client retention built through trust and care, not pressure

  • Market ethically: grow your business in alignment with your values, vision, and anti-capitalist principles

Let's do it!

Stay Nourished

A weekly-ish self-care and business guide for women entrepreneurs who give a fu@k.

In these notes, I share reflections on running a sustainable, anti-capitalist, anti-hustle business—alongside personal stories of seasonal living, herbalism, somatic wisdom, and mothering.

It’s for women who want to grow their businesses without selling out, burn out, or giving up what really matters.