A field of white daisies with yellow centers, bathed in warm sunlight, creating a soft, dreamy atmosphere.
Portrait of a woman with brown wavy hair and blue eyes, wearing a beige sweater, sitting on a white chair against a plain beige background, resting her chin on her right hand, looking at the camera.

I’m glad you’re here.

Becky Higginson- Marketing & Business Coach for Wellness Practitioners | Wildish 🌿

I help you get consistent clients without social media. Referrals, retention, and real relationships — built on your values.

SMALL BIZ WHISPERER

HERBALIST

SACRED SPACE HOLDER

FEMINIST

MAMA BEAR

ETERNAL STUDENT

BODYWORKER

SERIAL ENTREPRENEUR

WRITER

RECOVERING PERFECTIONIST

INFP

CANCER SUN

SAGITTARIUS MOON

SMALL BIZ WHISPERER HERBALIST SACRED SPACE HOLDER FEMINIST MAMA BEAR ETERNAL STUDENT BODYWORKER SERIAL ENTREPRENEUR WRITER RECOVERING PERFECTIONIST INFP CANCER SUN SAGITTARIUS MOON

I've spent over 20 years in wellness — as a chiropractor, herbalist, and business coach — and I see this over and over:

Most wellness practitioners are really good at their work. And really exhausted by the business of it.

Ready to stop starting from zero every month?

See how Booked Solid works →
Book a "What Do You Do?" Session →
A woman in an orange maxi dress walking on railroad tracks, smiling, outdoors with trees and a clear sky in the background.
Close-up of small white flowers in a field with sunlight in the background

Get Clients Without Social Media

I help wellness practitioners— massage therapists, acupuncturists, coaches, healers— build a stable practices through referrals, retention, and a clear path through their offers. When those three things are working, you stop starting from zero every month.

I do this through an anti-capitalist lens because I believe how you build your business matters as much as whether it grows.

Ready to stop starting from zero every month? →

Get One tiny thing every Sunday

I believe

A thriving business isn’t just about profit. It’s about collective liberation. It’s about building something that nourishes all of us, not just the bottom line.

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Group meditation session with people sitting in a circle, hands on each other's chests, in a tranquil room.

Ethical Marketing for Wellness Practitioners

I work with people who are ready to move beyond the old status quo.

My clients are change-makers and paradigm shifters with a vision that reaches far beyond themselves or their bank accounts.

I support women who believe that entrepreneurship and collective liberation belong together. For us, healing work and business growth are not separate- they’re part of the same movement.

Most of my clients are micro–business owners in the wellness space: bodyworkers, coaches, and practitioners running businesses with ten or fewer employees (and often, it’s just one woman doing everything).

They’re building businesses while also holding full lives. Many are navigating family responsibilities, chronic illness, care-taking, nervous system sensitivity, neurodivergence, or a deep commitment to values that intentionally limit how many hours they work.

They are not trying to hustle their way to success. They’re trying to build sustainable businesses that support their lives, their communities, and their values.

  • Facts about me

    I read a ton of books, but I definitely buy more books than I finish.

  • Facts about me

    I’ve always hated small talk, but love talking about the things that light people up.

  • Facts about me

    I’ve been collecting quotes since high school.

  • Facts about me

    I grew up in god’s country (#yooper) where I spent my childhood surrounded by old growth forests and heaps of snow

  • Facts about me

    I love pink sunsets, twisted tree roots and swimming in crystal clear lakes.

  • Facts about me

    I’m happily married and living in Portlandia, USA where we are raising three feminist boys (and our pug baby, Clover Sunshine).

  • Facts about me

    My grandmother weaved Finnish words into her conversations and danced on tables well into her 70s.

  • Facts About Me

    40-something mama of three teenage boys

  • Facts About Me

    herbalist, recovering perfectionist, writer, self-help book junkie, and lover of nature, plants, and beautiful things.

A person walking on a forest trail surrounded by tall trees and lush greenery.

What I Actually Believe

anti-capitalist. eco-feminist. chiropractor. herbalist. recovering perfectionist (INFP, Cancer sun, aquarius moon).

I believe a thriving business isn't just about profit. It's about building something that doesn't cost you your health, your values, or your sense of self to maintain.

And I believe "enough" is a real goal.

The wellness industry is full of coaches telling you to scale, optimize, and build passive income. I'm going to help you figure out what a sustainable practice actually looks like for you — and then build the simplest possible path to get there.

Start Here

Stay Nourished

A weekly-ish self-care and business guide for women entrepreneurs who give a fu@k.

In these notes, I share reflections on running a sustainable, anti-capitalist, anti-hustle business—alongside personal stories of seasonal living, herbalism, somatic wisdom, and mothering.

It’s for women who want to grow their businesses without selling out, burn out, or giving up what really matters.