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Rooted

Anti-Capitalist Business Coaching for Wellness Professionals

You Are Not the Problem—Capitalism Is

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The System Is Broken.

Profit isn’t the only measure of success, and chasing it above all else is burning you out and harming the planet and our communities. 🌎

Chasing revenue fuels extraction: from the earth, from employees, from clients, and from ourselves.

You don’t have to play by those rules. Your business can:

  • Grow sustainably without sacrifice

  • Center connection, impact, and values

  • Make money without exploiting yourself or others

This is about ethical marketing and anti-capitalist business coaching for wellness practitioners.

1:1 coaching for real humans with full lives and tender nervous systems, who want to grow intentionally and ethically.

Your business can be a voice for change.

It can serve your clients, your community, the planet and your vision—all while actually being sustainable for you.

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Illustration of scattered stars against a dark background
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Becky Higginson resting her chin on her hand, wearing a beige knitted sweater and blue jeans, against a plain beige wall background.

Anti-capitalist business coach

Hi! I’m Becky

Human, mom, and deeply concerned about the world we’re leaving for the next generation.

I help wellness practitioners build businesses that break the rules of capitalism, patriarchy, and white supremacy, while staying sane, ethical, and sustainable.

I do this work because I’m 100% unemployable—I hate being told what to do. You too?

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What You’ll Get in 1:1 Anti-Capitalist Business Coaching

Monthly 75-Minute 1:1 Call (Zoom or Audio)

  • Dive deep into your wellness business and vision

  • Clarify your offers and design a client journey that works for people and the planet

  • Build ethical, values-driven marketing strategies

  • Work within your capacity while moving through doubts and blocks

  • Recording and notes provided for reflection

  • Calls happen the 1st week of each month

Weekly 1:1 Voice Note Coaching (Voxer)

  • Support for new offerings, tricky client moments, or marketing overwhelm

  • Practical strategies delivered in a spacious, absorbable way

Focus: Build a human- and planet-centered wellness business that grows ethically, supports your clients, and sustains you—without hustle or burnout.

Your business can be more than work—it can fuel your life, your clients, and the world you’re building.”

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I work with wellness practitioners ready to move beyond the old status quo.

My clients are change-makers, bodyworkers, and coaches running micro-businesses (often solo) who want their business to support their lives, values, and communities—without hustle or burnout.

They’re building sustainable businesses while holding full lives, navigating family, chronic illness, nervous system sensitivity, or simply choosing to work on their own terms.

Is This For You?

If you’re looking for support to find your voice, share your big idea, and make real money doing what you love, consider ROOTED.

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