Rooted
Marketing and Business Coaching
1:1 support for wellness practitioners
You know the ‘imperialist white supremacist capitalist patriarchy’ is f*cked (h/t Bell Hooks). You believe that owning a business is one of the best ways to fight back from inside it. Same. 🔥
You know care work was deliberately devalued. You've sat with that. You've felt the rage of it.
You know the wellness industry has a long history of convincing women something is wrong with them so someone can sell them something to fix it.
So you started a business. As an act of resistance.
And then the business started extracting from you. 😶
This is the work. 1:1 coaching for wellness practitioners ready to build something different. 🌿
2 × $1,200, or 3 × $800, or 4 × $600
*if you need a more extended payment plan, just ask! I’ll likely say yes ✌️
And if Rooted isn't quite right for what you need, reach out and we'll figure out what would actually fit— I build custom consulting packages for wellness centers + practitioners.
Why wellness practitioners stay stuck in income cycles
You can be fully booked and still feel like the whole thing could collapse next month. Usually, it comes down to three things missing at once:
Offers that don't reflect the transformation you actually provide
Flow: No clear path for clients to go deeper- so they drift
No warm marketing channel keeping the pipeline alive between busy seasons
Any one of these will keep you stuck. All three together is the cycle. None of it requires working more. Just differently. 🌿
I believe in getting money into the hands of people who care deeply about their work, their clients, and their communities 💛
Anti-capitalist business coach
Hi! I’m Becky
Human, mom, and deeply concerned about the world we’re leaving for the next generation.
I help wellness practitioners build practices rooted in their actual values. Anti-capitalist lens. Feminist foundations. Rooted in the belief that care work is not a commodity.
When care workers are resourced, they stay in their work. They serve more sustainably. That ripples outward. That's what this is. 🔥
I'm also 100% unemployable and I like it that way. If that resonates — we'll probably get along.
Build a wellness practice that nourishes your community and your nervous system.
Here’s What We Work On
How it Works
This is 1:1 support; Not a group program where you watch me coach someone else, not a video course you have to figure out alone. We work 1:1 on YOUR business, together.
Monthly 1:1 call at the start of each month: 60 minutes on Zoom or audio. We go deep on your business, your capacity, and what you're building. Notes and next steps provided.
Voxer support in between: Asynchronous voice note coaching, on your timeline. Built for parents, caregivers, people with chronic illness— anyone whose life doesn't fit neatly into scheduled calls. Two dedicated check-in days a week to reflect and respond when it works for you. Need a call mid-month? We'll make it happen.
My eyes on your work: You're not doing this alone. A dedicated portal lets you send messages, share work-in-progress, and get feedback as you go.
$2,400 pay in full, or 2 × $1,200, or 3 × $800, or 4 × $600
The values underneath
Anti-capitalist business coaching: what that actually means🌿
Anti-capitalist doesn’t mean anti-income.
It means refusing the parts of business that don’t feel human.
You deserve to be paid well for work you're genuinely good at. Full stop. Getting money into the hands of women who care deeply about their communities is the whole point.
No urgency tactics. No shame. No pressure to scale past what feels human. Enough is a real goal — and we build toward it with actual strategy. 🌿
Your business can be more than work—it can fuel your life, your clients, and the world you’re building.
Is Rooted right for you?
This is for you if you've done the political work and your business hasn't caught up yet. If you know the model is broken and you're still using it because there was nothing else.
Something in the structure isn't working. And structures can change. 🌿
Not quite Rooted?
Sometimes what you need doesn't fit in a box — maybe it's one focused session to untangle a specific snarl, or maybe it's a full rebuild of the whole damn thing. I do that too.
If Rooted feels like overkill or underkill for where you're at, reach out and let's talk about what would actually help. 🌿
Prefer to start with a taste of the magic?
Begin with a Clarity Session.
If you choose to continue, the cost of that session goes toward your first month—easy.