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Rooted

Anti-Capitalist Business Coaching for Wellness Practitioners

For those who are done trying to make ‘business as usual’ work

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The System Is Broken.

Profit matters—but it’s not the only measure of success.
Focusing on money above everything else leads to burnout and harms the planet and our communities. 🌎

And also—
you deserve to be supported by your work.

There’s nothing wrong with wanting stability.

This isn’t about rejecting income.

This work is about refusing the parts of business that don’t feel human.

Because when care workers are resourced:

  • they can stay in their work

  • they can serve more sustainably

  • …and that care ripples outward

I believe in getting money into the hands of people who care deeply about their work, their clients, and their communities 💛

Illustration of scattered stars against a dark background
Illustration of scattered stars against a dark background
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Becky Higginson resting her chin on her hand, wearing a beige knitted sweater and blue jeans, against a plain beige wall background.

Anti-capitalist business coach

Hi! I’m Becky

Human, mom, and deeply concerned about the world we’re leaving for the next generation.

I help wellness practitioners build businesses that break the rules of capitalism, patriarchy, and white supremacy, while staying sane, ethical, and sustainable.

I do this work because I’m 100% unemployable—I hate being told what to do. You too?

Things we can untangle together 🌿

(Often not what you think you need—but what actually changes your business)

  • A marketing system that feels human, sustainable, and doesn’t rely on social media ✨

  • Offers + pricing that are clear, aligned, and easy for clients to say yes to

  • A client journey that turns one-time clients into repeat, long-term relationships 💛

  • Consistent income—by building retention and referral pathways that actually work

  • Where things feel stuck, unclear, or heavier than they need to be

We’ll move at your pace, focusing on what matters most.

Your business can be a voice for change.

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What You’ll Get in 1:1 Anti-Capitalist Business Coaching

Monthly 60-Minute 1:1 Call (Zoom or Audio)

  • Dive deep into your wellness business and vision

  • Work within your capacity while moving through doubts and blocks

  • Recording and notes provided for reflection

  • Calls happen the 1st week of each month

Weekly 1:1 Voice Note Coaching (Voxer)

  • Practical strategies delivered in a spacious, absorbable way: Asynchronous Voxer coaching gives you space to actually process what we’re working on. Instead of trying to figure everything out in real time, you have space to reflect, notice what’s coming up, and respond when it feels true for you.

    →We’ll have two dedicated check-in days each week, but the conversation stays open and ongoing, so support is there as things unfold, not just in a single moment.

Focus: Build a human- and planet-centered wellness business that grows ethically, supports your clients, and sustains you—without hustle or burnout.

8 weeks. $1600 ($800/month)

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Your business can be more than work—it can fuel your life, your clients, and the world you’re building.

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What is Anti‑Capitalist Business Coaching?

To me, anti-capitalist business coaching isn’t about rejecting money—it’s about changing how it’s made.

Anti-capitalist business coaching means rejecting the idea that you have to burn out, overproduce, or constantly market yourself to make a living.

Instead, we build businesses that are:

  • sustainable

  • relationship-based

  • …because your business should support your life (not consume it.)

At the core of this work is consistent, sustainable income
created through clarity, retention, and real human connection.

Prefer to start with a taste of the magic?

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Begin with a Clarity Session.

If you choose to continue, the cost of that session goes toward your first month—easy.