BOOKED SOLID
Marketing Without Social Media
Grow Your Wellness Biz.
If your marketing feels harder than the work itself… I got you 🫶
If you’re tired of being told to post more and dance on Reels — this is for you.
Lately, I’ve seen a lot of solopreneurs quit social media—either as a middle finger to the patriarchy and hustle culture or from a place of sheer burnout—but they leave without a strategy to replace it.
Without a clear plan, you sit down to “work on marketing” and two hours later you’ve:
bounced between Substack and Canva
recorded a video you’ll never post
reworked your website (again)
renamed an offer (again)
…and somehow you’re back on the ’Gram before anyone even noticed you were gone.
And honestly? That makes perfect sense.
You didn’t train in marketing — you trained in helping humans feel better.
If marketing has you questioning all your life choices… you’re in the right place😏
What is Relationship Marketing?
What would 100 new clients this year change?
So why follow advice from businesses built for scale — when your work is built for depth?
Traditional marketing? It’s the pick-up line at the bar.
Urgency. Scarcity. Tricks to get a quick yes. One-night stand energy. Transaction done.
Relationship marketing? That’s dating with intention. You’re looking for a real connection — Showing up. Listening. Building trust. Caring about what the other person actually needs.
If your work is deep — helping people heal, grow, or trust themselves — pick-up-line marketing just won’t land.
Booked Solid teaches you how to market through real-life relationships.
Hating marketing is usually a sign you’ve been using the wrong tactics.
Stop chasing likes. Start getting clients.
Because millions of followers won’t pay the bills—a handful of ideal clients and a few key relationship partners will.
Here’s the thing—Your ideal client isn’t scrolling Instagram looking for a new practitioner…
They’re listening to the people they already trust.
Their yoga teacher.
Their acupuncturist.
Their cycling instructor.
The coffee shop owner who knows their order.
Their uber chatty wellness junkie BFF who’s somehow six degrees from everyone.
The podcast they listen to on walks.
The email newsletter they’ve read for years.
That’s their support network.
Your clients are tired of noise— Let’s make your marketing human again.
The magic of Booked Solid? Connecting with the people your clients already trust.
Trust is transferred. Referrals happen naturally.
Who Booked Solid Is For
This program is designed for:
Bodyworkers, massage therapists, chiropractors, and acupuncturists growing a local client base
Holistic health coaches and wellness practitioners
Crafters and makers ready to expand beyond the farmers’ market
Service providers who wants to market their services without relying on social media
It’s especially supportive if you want to grow locally, and prefer real relationships over online visibility strategies.
No one books a practicioner because of a reel.
They book because someone they trust said, “You should see them.”
Reels don’t build wellness practices. Relationships do.
Booked Solid is built around how people actually choose practitioners.
Why Marketing Without Social Media Works for Wellness Practices
What You’ll Learn Inside Booked Solid
Module 1
Cultivate New Relationships
Pinpoint the key referral relationships that will help your business thrive — and learn natural, non-salesy ways to connect that feel human, not transactional.
Module 2
Deepen Existing Relationships
Learn how to strengthen relationships with the people who matter to your business—Turn surface-level engagement into reciprocal relationships that actually support your business.
Module 3
Ask For What You Need
Once you’ve built real relationships, people actually want to help. Learn how to ask for support, referrals, or participation in a way that feels effortless, genuine, and zero “used car salesman” vibes.
What’s Included in the Booked Solid System
3 easy-to-digest, no-fluff pre-recorded modules (under 15 min each) that teach the why and how behind every strategy — watch at your own pace, one at a time or binge all three on a single walk.
Exact email scripts you can copy, paste, and personalize — reach out confidently, no awkward cold pitching required.
Bonus Module: Client Reconnection Strategies
Past clients = your low-hanging fruit. Reconnect without awkward follow-ups, spammy emails, or guilt trips — This module alone is worth the cost of admission— seriously.
Your Time Commitment
Learn the whole system in about an hour. Need clients yesterday? Start now.
As soon as you sign up, you get the entire program — no drip modules, no endless hours of video. Start learning and taking action immediately.
Once you’ve taken it in, it’s up to you how much time you want to commit. Even 5 minutes a day will get the ball rolling — and unlike social media, where posts peak and die in a day, relationship marketing is a snowball that only picks up speed over time.
If marketing makes you cringe, it’s not you — it’s your approach.
somatic coach, chiropractor and small business mentor
Becky Higginson
I know what it’s like to love your work and still feel trapped by it.
For nearly 20 years, I worked hands-on with clients in private practice as a chiropractor. I founded and ran multiple wellness businesses, including a large multidisciplinary wellness center, so I know firsthand what it takes to grow a values-led practice while navigating burnout, boundaries, family and the realities of making a living in the wellness world.
Since 2021, I’ve been supporting other practitioners — massage therapists, coaches, healers, and creative entrepreneurs — in building sustainable, anti-capitalist businesses that are aligned with your values — not just profitable, but truly sustainable.
Marketing Doesn’t Have to Suck —
This is Marketing That Feels Human, Not Hustle-y.
I’m currently in beta-testing for this program-
Launching to the public February 2026!