A different way to announce what you’re building 🌿
When you’re starting something new—or adding a new offer—it can feel surprisingly vulnerable to tell people.
There’s this pressure to announce it right, to make it polished, to make it impressive.
But the truth is, the most powerful way to share your work is often the most human one.
Not a big broadcast.
Not a perfectly crafted sales page.
Just… a real email.
One that starts with them 💛
Start with the relationship, not the pitch
Before you say anything about your business, pause and think about the person you’re writing to.
What do you genuinely appreciate about them?
What’s a memory you share?
How do you know each other?
Let your email begin there.
“I was thinking about that conversation we had last summer…”
“I’ve always appreciated how you…”
“You came to mind because…”
This isn’t fluff—it’s the foundation.
Because your work lives inside the web of your relationships.
Yes—send it to more people than feels comfortable
This isn’t just for your closest friends.
Make a list of around 100 people and send it to them individually (not a general spam message).
This can include:
past clients
colleagues
collaborators
friends
family
people you haven’t talked to in a while but still feel a genuine connection with
Some of them are business owners.
Some of them aren’t.
Some may never need what you offer.
And some will quietly cheer you on, share your work, or think of you at just the right moment.
Let it be wider than your inner circle.
People want to see you succeed more than you think 💛
Then, share what’s changing
From there, you can gently transition:
“I’m reaching out because I’m starting something new and wanted to share…”
Keep it simple. No over-explaining. No performing.
Just tell them what you’re doing.
And then—just as important—tell them why.
Let them feel your why ✨
This is the part people often skip, but it’s the part that actually connects.
Not just:
“I’m starting a massage business.”
But:
“I’m starting a massage practice specifically for moms, because I see how underserved they are—and how deeply they need care, rest, and support.”
Not just:
“I’m making elderberry syrup.”
But:
“I believe in the healing power of herbs and nature, and I want to offer something that supports people’s immune systems in a way that feels nourishing and accessible.”
Your why doesn’t need to be perfect.
It just needs to be true.
Make a simple, human ask 🤝
You don’t need a big sales push.
Instead, try something like:
“If you know anyone who might be interested, I’d be so grateful if you shared this with them.”
That’s it.
People want to support you—they just need to know how.
And one last thing: consent matters
If you plan to stay in touch, let that be a choice—not an assumption.
Try:
“I’ll be sending occasional seasonal updates (life + business). Would it be okay if I added you to that list? No pressure at all if not 💛”
There’s something powerful about giving people an easy, honest opt-in.
It builds trust from the very beginning.
This is slower. And it works.
This way of reaching out might feel quieter than what you’re used to seeing.
It’s not optimized.
It’s not automated.
It won’t go viral.
But it will deepen your relationships.
It will lead to the right people finding you.
And it will feel a lot better in your body.
Because at the end of the day, you’re not just announcing a business.
You’re inviting people into something you care about 🌿✨
If you are tired of algorithm anxiety and performative visibility…
If you want marketing that feels relational instead of extractive…
If you believe your business can grow through depth instead of domination…
You’re in the right place.
I write about non- spammy marketing for wellness practitioners.
Subscribe and step into a strategy that snowballs instead of spikes.💌
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Everything I share is meant to be practical, human, and usable, something you can actually apply in your life or work without adding stress or pressure.
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