Wildish Blog
Reflections on running a sustainable, anti-hustle business while tapping into seasonal rhythms.
About Me
Welcome to my weekly(ish) newslwetter + blog.
Other than writing overly opinionated emails (my love language), I can usually be found reading, hiking in the woods, or gazing at the moon. I’m a crunchy 40-something mom of three teenagers. I could eat tacos every single day (and sometimes I do). I live for live music, witchy rituals, cold lake swims, and deep conversations around a campfire. I adore strong coffee and quick-witted sarcasm. My finely-tuned bullshit meter has zero tolerance for bullies or bro culture. I think plants are endlessly fascinating—Maybe even more so than humans. I like to do the opposite of what people tell me to do.
For as long as I can remember, I’ve been drawn to mysticism, ritual, and the sacred feminine. I’ve spent my entire adult life supporting women in reclaiming their power, bodies, voices and creativity. Today, that work lives through Wildish.
I help women entrepreneurs and small business owners break free from hustle culture and build sustainable, soul-aligned businesses. My anti-capitalist marketing + business strategy for women blends cycles of expansion and rest and intuitive strategy that honors the collective as much as the bottom line.
At the core of my work is this belief: your business is a tool for cultural change. And that’s exactly what I’m here for.
You Don't Need $400/Month in Software to Start a Business
Free business tools with no monthly fee for small business owners just starting out
Why "Charge Your Worth" Is Rooted in White Supremacy (And What to Do Instead)
Care work is undervalued
Portland Networking for Wellness Practitioners and Healers
Ritual- Portland Networking Group for Wellness Practitioners and Healers.
What Is Anti-Capitalist Business Coaching?
What is anticapitalist business coaching for wellness practitioners — and why does it work better than the standard playbook? Here's the honest answer.
Marketing for Massage Therapists: A Simple, Ethical Approach That Actually Works
What is the best marketing strategy for massage therapists?
Why Social Media Marketing Doesn't Work for Wellness Practitioners
What if your marketing felt as relational as your healing work?
Why Your Marketing Isn't Working (And It's Not Because You're Not Doing Enough)
Tactics without strategy = burnout.
4 stages of Business Growth
Understanding the 4 stages of business growth will help you know what to do (and not do!) at each phase so you can build a sustainable business.
Seasonal Rhythms in business
Why Letting Go Is Essential for Personal and Business Growth
How I Built My First Wellness Business Without Social Media
Relationship-Based Marketing for Multi-Passionate Entrepreneurs
Raising Your Rates as a Massage Therapist When It Feels Like the World Is on Fire
Learn how Portland massage therapists can raise rates ethically and anti-capitalist.
Finding Clarity and Focus in Your wellness Business
Multi-Passionate Entrepreneurs: Clarity, Focus & Anti-Capitalist Business
Grow Your Wellness Business Organically (Without Hustle Marketing)
Grow your wellness business organically.
How to Grow Your Wellness Practice: 5 Common Mistakes New Business Owners Make
Grow your wellness practice: Tips for the seed stage.
Marketing Without Social Media
A softer way to grow your business — without the scroll. Learn gentle, relational approaches to marketing that feel grounded and authentic.
Top 10 Portland Networking Groups for Women Entrepreneurs (2026)
Top 10 Portland Networking Groups for Women Entrepreneurs | Wildish
Building an Anti-Capitalist Business Rooted in Enough
An anti-capitalist business isn’t about scarcity— it’s about enoughness. Learn how to root your business in collaboration, reciprocity and seasonal wisdom.
What is Somatic Coaching? | Somatic Coaching for Women
What is somatic coaching?