Raising Your Rates as a Massage Therapist When It Feels Like the World Is on Fire
It’s hard out here. Prices everywhere seem to be going up.
If you’re only offering drop-in sessions, you’re not only underselling yourself, you’re short-changing your clients. Most massage clients don’t get long-term results from a single session—they need consistent, expert care.
Here’s how to raise your rates ethically and sustainably while providing real value:
1. Get Clear on the Benefits You Provide
Stop thinking of your work as just “massage.” Ask yourself:
What real results do I deliver?
What do I do that nobody else does?
Grounding meditation? Releasing chronic tension? Correcting posture?
Once you see the value clearly, your rates will naturally reflect the transformation you provide.
2. Package or Membership Model
Drop-in sessions make it easy to undercharge and underdeliver. Instead, create:
Packages: 3, 5, or 10 sessions that guide clients toward long-term results
Memberships: recurring sessions that keep clients consistent and supported
*Important! Good packages aren’t open-ended. Clients need a clear plan:
How many sessions do they need and In what time frame? Don’t leave it up to them—tell your clients when to come back to get the outcomes they’re seeking.
Example: 5 sessions over 5 weeks can help increase mobility and decrease inflammation, giving clients real, measurable improvement.
Set expectations upfront.
3. Don’t Give Half-Ass Solutions
If your clients come in with knots, stress, or chronic pain, one session usually isn’t enough.
Don’t just “maintain”—help them transform and feel better over time.
When you lead with expertise and clarity, raising your rates isn’t greedy—it’s responsible.
The Takeaway
Your work is valuable. Stop underselling yourself. Package your offerings, focus on results, and provide the care your clients truly need.
💛 Need help designing packages or memberships that feel ethical, sustainable, and anti-capitalist? I work 1:1 with massage therapists, coaches, and creative entrepreneurs to clarify offers and pricing.
Learn more: www.wildish.love