Relationship Marketing Strategy
You know what doesn’t make sense? Trying to grow a garden by scattering seeds in every corner without tending to them. Sounds crazy, right? Yet this is exactly how many solo-wellness practitioners and multi-passionate business owners run their marketing.
We hustle, we post, we launch, we chase likes and followers… and then wonder why real life clients never show up.
I’ve been there. And honestly? It’s exhausting.
When I started my first wellness business, a community yoga studio in Portland Oregon, social media wasn’t even a thing. I got the word out by posting flyers in coffee shops and hanging out at street fairs! Yep. No Instagram, no Facebook ads — just showing up in real life, talking to people, building relationships, and slowly cultivating a community. That early experience taught me the value of relationship-based growth, which is exactly what I now teach inside of Rooted: We focus on relationship-based funnels that nurture growth organically. Here’s a taste of it:
Step 1: Awareness — Plant the Seeds
Instead of chasing follows and likes on social media, focus on connecting with people who resonate with your values and vision — whether it’s at a yoga class or the waiting in line at school pick up. These are the relationships you need to nurture.
Step 2: Engagement — Water and Tend the Growth
Connection is everything. Nurture your community with free resources, journaling prompts, and personal invitations to events or small-group masterminds. This is about tending relationships, like watering seedlings, so that they can take root.
Step 3: Conversion — Let the Flowers Bloom
When someone is ready for a session, workshop, or coaching package, they already feel known and supported. Conversion becomes a natural next step. This is how you create a business that sustains your energy and nurtures your clients.
Why This Works for Multi-Passionate Entrepreneurs
By focusing on relationships instead of random traffic, I’ve seen people show up who are truly aligned with the work I offer. The growth feels organic — like a healthy ecosystem where every element supports the others.
The takeaway? You don’t need to chase traffic or hustle harder. What you need is a relationship-centered ecosystem that nurtures real people.
Ready to Grow Your Aligned Business?
If you’re a multi-passionate solopreneur ready to stop spinning your wheels and start building a business that feels abundant and aligned, check out Booked Solid:
A program to help you build your aligned business strategy, create sustainable pricing, and deepen your nervous system awareness— all with the goal of consistent 10K months.