Do I Need a Niche? (Yes—but you don’t have to fit into a box)

Nov 13

The short answer is YES—you need a niche. But here’s the thing: having a niche isn’t about squeezing yourself into a box. Your niche isn’t something “out there” that you need to hunt down—it’s already inside you.

It lives in your experiences, your passions, your values, and the people you’re uniquely equipped to serve. Your niche isn’t about narrowing yourself—it’s about leaning into who you already are.

How to Discover Your Niche

Take a moment to journal on these questions:

1. What makes you different?

Your unique experiences, perspectives, and skills are your superpower. What sets you apart from everyone else? If you’re not sure, ask the people who know you well.

2. Who are the people you are uniquely equipped to serve?

Hint: Sometimes the best niches are connected to an older version of yourself—a solution you once wished for.

3. Where do you feel qualified to help?

Do you have expertise through lived experience or trainings you’ve completed? Both matter. And IMHO, lived experience often matters even more for heart-centered people.

4. What challenges have you overcome?

The obstacles you’ve overcome—or progress you’ve made—can be a roadmap for others. Sharing your story can help people feel seen, supported, and inspired.

5. What do people come to you for?

Friends, family, or even intuitive strangers often recognize your gifts before you do. What do they ask you for advice, support, or guidance on?

6. What are your values?

Your values shape how you work, the kind of people you attract, and the impact you want to make in the world.

7. What do you LOVE doing?

Your passions are a key part of your niche. What could you talk about for hours, unscripted? What makes your heart light up?

8. What do you wish was different in the world—or in your corner of it?

Your vision for change often points directly to your niche.

9. Who do you truly enjoy being around?

The people you love spending time with often reflect the people you are best equipped to serve. Your niche should attract the right energy and community for you.

Your Niche is Already Inside You

The more you lean into your unique experiences, strengths, and passions, the clearer it becomes who you’re meant to serve. It isn’t about limiting yourself—it’s about clarity, confidence, and alignment.

Stop searching for a niche like it’s something “out there.” Instead, look inward.