Do I Need a Niche?

The short answer is YES, you need a niche. But here’s the thing: having a niche isn’t about squeezing yourself into a box. Your niche isn’t something “out there” that you need to hunt down—it’s already inside you.

It lives in your experiences, your passions, your values, and the people you’re uniquely equipped to serve. Your niche isn’t about narrowing yourself—it’s about leaning into who you already are.

When you have a clear niche, everything gets easier. You stop trying to speak to everyone and start becoming a go-to authority for the people you’re truly meant to serve.

Your marketing feels simpler. Writing copy and creating offers stops being a guessing game. And instead of attracting clients you feel unsure about, your work naturally calls in the people you already have the skill set, and capacity, to support well.

How to Discover Your Niche

Take a moment to journal on these questions:

1. What makes you unique?

Your unique experiences, perspectives, and skills are your superpower. What sets you apart from everyone else? If you’re not sure, ask the people who know you well.

2. Who are the people you are uniquely equipped to serve?

Hint: Sometimes the best niches are connected to an older version of yourself: a solution you once wished for. Who do you truly enjoy being around? The people you love spending time with often reflect the people you are best equipped to serve. Your niche should attract the right energy and community for you.

3. Where do you feel qualified to help?

Do you have expertise through lived experience or trainings you’ve completed? Both matter. And IMHO, lived experience often matters even more for heart-centered people.

4. What challenges have you overcome?

The obstacles you’ve overcome—or progress you’ve made—can be a roadmap for others. Sharing your story can help people feel seen, supported, and inspired.

5. What do people come to you for?

Friends, family, or even intuitive strangers often recognize your gifts before you do. What do they ask you for advice, support, or guidance on?

6. What are your values?

Your values shape how you work, the kind of people you attract, and the impact you want to make in the world.

7. What do you LOVE doing?

Your passions are a key part of your niche. What could you talk about for hours, unscripted? What makes your heart light up? What do you spend your free time googling and researching?

8. What do you wish was different in the world—or in your corner of it?

Your vision for change often points directly to your niche.

I picked my niche— now what?!

Before you build anything, ask a simpler question: Is this a problem people are actually trying to solve?

Look around.
Are people talking about it on Reddit?
Does it show up in Google searches?
Are other businesses already addressing it? And if so, what are they doing well? What feels compelling? Where are the gaps?

Let curiosity lead here. You’re not looking for perfection. You’re looking for signals.

Start simpler than you think

The easiest way to offer your first service is to work directly with real people. Don’t build a full website, program, course or offering suite yet. In the beginning, you’ll be more hands-on, and that’s exactly the point.

Your first iteration isn’t about scaling. It’s about:

• gathering feedback

• deeply understanding the problem

• learning who your ideal clients actually are

You may discover that the people you thought would want your offer aren’t the right fit. Or that the problem you’re solving is different than you originally imagined. That’s not failure — that’s information.

Refine as you go

A business is never static. It’s a cycle.
You test.
You listen.
You refine.
You repeat.

Early on, it’s mostly educated guesses — hypotheses you try on to see what feels aligned and resonates with clients. That clarity only comes from doing the work.

A gentle truth about the seed stage

In the beginning, you’ll likely work more than you’d like for less money than you want (because you’re being paid in feedback). That feedback is what shapes an offer people are truly willing to pay for later.

Until your offer is dialed in and validated, resist spending money on branding, websites, or paid marketing.
At the seed stage, the real work is simple:
Put your head down, work with clients, and learn.

🌱 Learn more about the seed stage here and here.

Your Niche is Already Inside You

The more you lean into your unique experiences, strengths, and passions, the clearer it becomes who you’re meant to serve. It isn’t about limiting yourself: it’s about clarity, confidence, and alignment.

Stop searching for a niche like it’s something “out there.” Instead, look inward.

💌 Want more strategy, clarity, and marketing guidance for your wellness business?

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