Stop charging by the hour
Charging by the hour feels so clean, so simple, so… reasonable. You show up, you work, you get paid. Easy, right?
But simplicity has a cost.
And it’s usually you.
Anyone who’s been in this work long enough knows the truth: Trading time for money is the fastest way to build a business that feels like a hamster wheel that you can’t get off. (Ask me how I know.)
What an hourly rate really does:
It reduces your years of experience and hard-earned wisdom down to… 60 minutes on a Tuesday.
It keeps your nervous system in hyper-drive.
Because you’re constantly calculating hours, tracking minutes, and trying to justify your pricing.
There are seasons of life where you need simplicity more than scalability.
If you’re:
navigating young kids
caring for aging parents
dealing with stress, chronic illness, or burnout
traveling
restructuring your business
or simply in a softer chapter…
…flexibility becomes the priority.
And in those moments, an hourly rate can be the easiest way to keep money flowing without overcommitting your energy.
Hourly isn’t wrong.
It’s just not designed to grow with you.
To Sum It All Up
You are not selling minutes.
You are selling transformation, clarity, grounding, safety, creativity, possibility.
So if you choose hourly, let it be a conscious choice for a season.
Hourly rates can be a good temporary container, but they are almost never the best long term strategy.
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